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The importance of website usability
Websites are a main player when it comes to marketing. They provide everyone with easy access to all the information about your company, products and services and make it possible for anyone anywhere to contact you easily and cheaply.Usability is very important; the user has to be able to navigate the website. Firstly you need to design a clear and simple navigation system. The visitor will want to know where they are, where they have been and wh…Recession Proof Your Business - 3 Proven Client Retention Tactics
In today's economy, one of the best ways we can recession proof our business is to retain our current clients. As our economy continues to fluctuate, controlling expenses and optimizing service levels from partners and suppliers is going to become the focus for all of our customers. We all must be sensitive to these "changing winds" and enhance the experience of our customers each time we interact with them.
We must go back to the basics of serv…PR for Small Businesses
What is PR?
Press or public relations – basically, a method of communicating via print, web or broadcast media, to raise and reinforce awareness of your brand with customers and prospects. Non-media PR includes sponsoring a local sports team or event, donating products to charity auctions, giving talks at conferences or other events and taking a stand at an exhibition. These are not a substitute for media PR, but they can be highly effective.
B…Lowestoft businesses warned of ID fraud
Suffolk Constabulary is backing the annual awareness campaign 'National Identity Fraud Prevention Week' which launched this week.This year, campaign partners from across the public-private sector have come together to warn Britain's businesses of the risk identity fraud poses to them, their employees, their customers and their suppliers. Identity fraud occurs to an individual when a person's personal information is used by someone else without th…Do graphics matter?
Monday, 12 October 2009 20:19
The importance of graphic design during a recession.
Ask any business guru or adviser what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, graphic matters of creativity and design are often seen as something easily cut during uncertain financial times.
Whether you believe the headlines or not, businesses are still str…Page 3 of 4
