Proven search engine optimisation services
As a search engine optimisation company, Juiced Media provide SEO services to companies all over the UK. Our tailored SEO packages allow clients to budget their marketing investment and are suited to companies of all sizes and budgets.
Search Engine Optimisation (SEO) involves building and maintaining your website in a way that makes it rank high on search engine results for keywords that potential customers would type to look for your business and involves the following steps;
- Identify keywords for which you would like to rank highly on the search engines.
- Measure the current positioning for your chosen keywords.
- Optimise your website content for your chosen keywords.
- Build incoming links to your website from specifically chosen websites and directories.
- Measure and report the current positions of your website on a monthly basis.
The importance of professional SEO services
High Search Engine Positioning or Search Engine Placement is what you would look for from your SEO efforts. SEO is also called Natural Search or Free search because, once you optimise your site, you don't need to pay to get listed on Search engines.
If your website is optimised well, you will be shown in the top pages of major search engines like google, which becomes a source of free leads coming to your website. Of course, you need to maintain your website to keep and improve its rank over a period of time. But the search engines do not charge you to be ranked higher up in the search engines.
Some companies try to handle their search engine optimisation themselves. But this is not a good idea. It is important to enlist the services of a professional search engine optimisation company who are experienced and knowledgable as some SEO techniques have pitfalls or are frowned upon by the search engines (known as 'black hat techniques') and can lead to your site being banned from appearing all together.
Common SEO mistakes to avoid
- Avoid sites that mass submit your site to search engines and/or directories.
- Avoid companies making promises of No.1 in google in 7 days for a set price. SEO takes time and effort to do properly.
- Avoid using SEO software that automates the submission of sites to the search engines and directories.
- Ensure keyword density for your keywords is correct. Don't SPAM the search engines.
- Don't overuse any SEO technique, you will be penalised for it.
- Avoid trying to trick the search engines with hidden text or other black hat techniques. Your website could be banned for this.
Alternatives to search engine optimisation
SEO takes time and a lot of expertise to get your website into the top pages on search engines and is a continual process. We recommend a minimum campaign of 6 months, but longer campaigns up to 12 months are preferred. During this time you need to maintain the position by constantly monitoring and modifying the web pages. In addition there are link campaigns, directory submissions that you need to conduct to help you boost your page rank and display your link popularity.
If you are looking to achieve quick results, a paid search campaign may be more suited. Unlike SEO, Paid Search is a quick and effective way of getting your website visible in the search engines and directories. Paid Search has picked up tremendous momentum in the recent times and is showing signs of incredible growth in the "marketing spend" for the foreseeable future. More and more companies are allocating increasing budgets to this relatively new marketing technique. Pay-Per-Click, or PPC as it commonly referred to as, is a mechanism by which companies can "buy" top positions in search engines.
For more information regarding our search engine optimisation services or any other services provided by Juiced Media, please call our head office on 0844 3574 669 or complete our online enquiry form.
