Search Engine Optimization services
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Quality, not quantity?
But Search Engine Optimization is not just a case of getting more visitors, the visitors need to be targeted. Of course, it's great that your web site gets 1000's of visitors a day, but if the purpose of the web site is to sell a product or service, it's not much good unless people are buying. Wouldn't you prefer 100 visitors and 90 sales to 1000 visitors and 1 sale?
How do I achieve more targeted visitors?
When a search engine evaluates your web site for placement, it uses a small piece of software called a "spider" which analyses many factors and it is the job of the Search Engine Optimizer to ensure you're web site scores well on these factors.
What are the secrets of Google that will get me to number 1?
Some SEO companies will claim to know the secrets of Google or other popular search engines, but the truth is, the only people who know the indexing methods of Google is Google and it is in their interest to keep it that way.
Search Engines like Google do not try to make it intentionally hard for you to achieve good search engine positions. The basis of their business and reputation is on providing accurate, quality search results and so the algorithms used to index web sites are designed to do this.
So, why do I need an SEO Service then?
Good question. If you have a web site that sells widgets, you should be number 1 on google for the search term "widgets", right?
Unfortunately this isn't the case. Your competitors are also selling widgets and on the global scale of the internet, you're competitors could number in the millions and you can't all be number 1.
Search engine research suggests that very few people go beyond the first two pages of search results. And as you would expect, you are more likely to be found if you're site features on the first page. So that's the goal, the coveted first page of google.
Are you in love with Google or something?
You may ask why we are focusing so much on Google here. Well, google is by far the biggest provider of search results with the majority of searches being made on Google (at the time of writing, 86% of all searches are made on Google). And the general rule is that if you succeed on Google, you will probably rank high on the other search engines as well.
What is involved in Search Engine Optimization?
Search Engine Optimization is a multi stage process.
Target Keyword Optimization
The first step is to analyze and research the keywords you would like your web site to rank highly for. This is done using tools and statistical data to find which keywords are being used by search engine users that are relative to your web site. After this is complete a short list of keywords is drawn up to target.
The target keywords are then placed strategically into your web pages to ensure they are visible to search engine spiders.
Submit your optimized web site to the search engines
Once your web site has been optimized for better results on the search engines, we need to tell them! Your web site will be submitted to all the popular search engines who will index then index your web site and place it accordingly.
Monitor your search engine rankings
Juiced Media provides a monthly search engine results report for your web site (depending on the package you have chosen) which details the positions your web site is currently ranking for the targeted keywords chosen. This is combined with gathered statistics from tools such as Google Analytics to see how many people are accessing your web site and what keywords they are using to get there.
Based on this data we are able to "fine tune" your web site and maximize on keywords that are doing well and replace ones that are not.
So how can Juiced Media help my search engine rankings?
Glad you asked! Juiced Media has a proven track record with improving search engine rankings and have many satisfied clients reaping the benefits of increased targeted visitors and sales.
Juiced Media offers varying packages for Search Engine Optimization depending on your desired results and budgets, ranging from a one off optimization and submission to a fully managed monthly service.